The Basic Attention Token (BAT) has lately been garnering some attention of its own.
Created as a platform to benefit online advertisers, ad publishers, and the targeted users themselves, BAT has gained noticeable traction due to its unique platform and the benefits that it offers to its users.
It was recently announced by the company that it has added esteemed news publication, The Guardian, to its list of ad publishers, which means that its affiliated Brave browser will be able to use the website to show relevant ads after receiving the visitor’s permission to do so.
Wait… Did you say visitor’s permission to show ads?
We certainly did.
While it may seem like a novel concept and such a breeze of fresh air, the websites that always track your information through your web browser and ask for permission to store “cookies” are doing the same thing.
They are asking for your permission to use your browsing data so they could show more ads to you that you are interested in (based on your search inquiries and browsing history), it is just that they almost never specifically tell you why the “cookies” are being stored.
BAT and its affiliated Brave browser intend to change that
Both BAT and Brave browser are transparent with you about recording your information.
If they do not have your permission, then they will not show you any ads. The tracking mechanism is only turned on after your express permission to do so, and by doing this, the BAT platform and Brave both intend to make your experience as a user of the internet better, rather than having you swamped with ads about “cranberry sauces” just because you searched for recipes over Thanksgiving that one time.
So they are not adblockers if they still record information? What’s in it for them?
Most definitely, BAT and Brave browsers are not just adblockers. They will restrict from showing you any ads if you do not want to see them, but at the same time, if you enroll in a program and allow the ads just like how you watch commercials between your TV shows, then they will show you relevant ads.
How they benefit from this is to provide relevant data of users to their affiliate advertisers and ad publishers. The advertisers buy space on the list of ad publishers, and those ad publishers then place ads on their sites to show them to relevant users who will actually be interested in going through the ads.
This system ensures that the users are not irritated by ads, that ad publishers do not lose revenue, and advertisers get their ads to be seen by users who might eventually want to go with what the advertiser has to offer.
To incentivize the system, the BAT platform rewards users who participate in the program with the BAT token, and thus everything goes smoothly for all parties while ensuring that these kinks in the online advertising mechanism are worked out properly.
Alright, so the Guardian is a publisher, then? It will show ads?
That is true. Now that you know the difference between these terms, understanding what the Guardian’s status as a publisher means will be easier to understand.
The Guardian’s website will now be able to show relevant ads while browsing through the Brave browser, by a user that is enrolled in the program. Since publishers to BAT are what TV shows are to television advertisers, booking the right one means more exposure for the product and more benefits for the advertiser.
By adding prestigious sites, BAT is certainly establishing its credibility. However, it will be too early to pass judgment on its status as a successful program, since it is still in its infancy and has a long way to go.