The CryptoKitties craze had been at its high during December 2017, with TechCrunch reporting at the time that people had spent over $1.3 million buying these virtual felines.

Based on the Ethereum blockchain, the platform allows people to buy digital cats using ETH. The cats are digital collectibles which are also breedable, and exist on the secure blockchain network where they cannot be replicated by other digital means but only remain with the owner who has “adopted” them.

There had been so much interest in this modern equivalent of a Tamagotchi that several of these digital cats sold for about 50 ETH – which was around $23,000 during the time of those transactions, with the most expensive “Genesis” cat being sold for no less than 246 ETH – translating to around $113,000 at the time.

The craze for Cryptokitties has somewhat subdued by those who were just trying to cash in on the phenomenon, but the platform is still very active to those who were – or became – genuine fans, and by the followers of the digital pet gameplay genre itself.

The game has since then inspired several copycats with people just trying to ride on the coattails of Cryptokitties’ success, but as it goes with such ventures, some of them, may have fell flat.

However, that did not stop major companies in China to continue developing similar products and offerings of their own to evaluate the use case of blockchain for recreational purposes.

The latest of those products is Cryptobunnies, which, despite minimal marketing, is currently receiving widespread attention.

xiaomi launches jiami tu, cryptobunnies that are fluffy competition to cryptokitties

The Cryptobunnies platform is termed as “Jiami Tu” by its developer, Xiaomi – a technology solutions provider and cellphone manufacturer, and offers the same capabilities as its direct competition, the Cryptokitties.

As the name suggests, the digital pets here are not cats, but rabbits; however, they are built among the same functionalities of being collectible and breedable, and are also built upon a blockchain platform.

The Cryptobunnies are offered in limited capacity, where Xiaomi lists a few of them for adoption everyday at 11 AM local time, and once the listings for the day run out, they do not get replenished until the next day.

Even though the Cryptobunnies game was not as widely marketed as some of Xiaomi’s other initiatives in the past – which could be due to the company just evaluating the success of this use case of blockchain for itself before making it go mainstream – it has received unprecedented attention just by word of mouth and saw all of its available bunnies for the day getting adopted within the very first hour of its launch.

However, unlike Cryptokitties that capitalized largely on the trading of digital felines between their holders via cryptocurrency and fiat transactions, Xiaomi mentioned that the Jiami Tu game does not endorse any trading of such kind – which could be a move due to China’s strict approach towards cryptocurrency trading and its ban on initial coin offerings (ICOs).

Despite that little condition, the game has so far received a warm welcome by its target market. This alludes towards more such products coming from the blockchain recreational and entertainment industry, which no doubt would open doors to new opportunities for developers, game designers, and other professionals.

It is also prudent to note that before Cryptobunnies, there had been the launch of “Leci Gou” Cryptopuppies, which is a platform designed on similar functionalities. Leci Gou is being offered by Baidu, the Chinese equivalent of Google.