JoyToken: The Solution to the Gaming Industry’s Problems

Joytoken states that they are an infrastructure protocol for the gaming industry.

So what exactly does that mean? Well, let’s look at the current system of the gaming industry and then we’ll look at how Joytoken will be improving it.

The current paradigm of the Gaming Industry

Developing games is already challenging. Catering specifically towards the gambling industry? That process can be even tougher. Why? Well, the system that one has to crack into is quite stringent.

The producer has to figure out how to structure their games to be able to capture revenues that are typically low, watch their costs of development, all while making sure to stay in line with regulations.

Accounting for all of these factors can be complicated as there are various hassles that one has to push through to completion of the final product.

Large Game developers typically utilize their vast human capital of game development teams to create and deploy games, usually only using very few independent game developers. This places the independent developers in a predicament, they either join a large corporation or be left to fend for scraps. This leads to a potential lack of joy for the independent developer and the end user, the gamers, because they might be deprived of exciting games due to the independent developer having a lack of resources to create and distribute their games.

End users might not be able to gain the full experience that can be provided through the casino gaming ecosystem.


The current paradigm excludes pockets of demographics (like millennials) from the marketplace due to a variety of reasons. Thus, presently, there isn’t a full reach or penetration into the casino gaming marketplace.

Younger millennial demographics seek a superior casino gaming experience and are typically provided with average or sub-par ones.

Joytoken Paradigm Shift

Joytoken is seeking to address all of these present issues in the gaming industry.

First, they are looking to introduce smarter games for smarter players.  They will deliver smarter casino games to existing and future players by empowering innovative and creative game developers and providing them with access to operators in a packaged solution.

They are aiming to do this in four ways:

  1. Game integration and hosting will be made simple with their own tried and tested game development system.
  2. Payments go straight to developers’ bank accounts in the form of JoyTokens.
  3. All relevant regulatory and compliance requirements will be taken care by JoyTokens.
  4. Instant access to market via their online casino site; PlayCosmo Casino which is licensed in the UK, Malta, and Curacao and allows developers to test their games before general release to other operator’s casino websites.

Joytoken will assist in every step of the way for the creator, thus streamlining the experience of the creators and providing more exciting end products for the gaming enthusiast.

Joytoken wants to utilize their tokens in their solution by providing the token as the exchange of payments from the gamers to developers

The tokens will allow gamers to enjoy the aspect of trust, anonymity and total transparency via the utilization of the blockchain technology.

Reasons to Invest

JoyTokens token sales follow best practices; this includes strict KYC/AML Standards following Isle of Man Laws, multi sig wallet of which two keys are held by independent corporate services and legal firm, a foundation that issues out token funds in timed periods, founder tokens are vested over a two year period.

Unique Proposition & Size of Market- The global online gambling market is around 50 billion dollars, and our decentralized ecosystem of developers, players, operators, and regulators will lead this market for years to come.

Operational platform – Starting in January 2018, JoyTokens can be utilized for gaming purposes.

Joytoken Team

The team has a breadth of knowledge in their various expertizes, serving in the gaming and retail sectors and with companies like Sony and more, the team could have what it takes to bring their vision into fruition.

Andrew MacDonald – Chief Executive Officer

20 years of experience in Retail and Online gaming working for major blue-chip companies. Successfully applying marketing retention techniques focussing on the individual player as well as ensuring quality game offerings to promote business growth. A keen troubleshooter with an active data focus.

Mike Leys – Chief Marketing Officer

Over 34 years of professional experience, including 30 years in the marketing sector. Senior Manager and senior marketing specialist with knowledge and proofed involvement in all areas of on and offline marketing and e-commerce across the world. His sector experience includes iGaming, entertainment, mobile, retail, financial services. Since 2005 in the iGaming sector – successfully launching many online gaming sites with a focus on attracting quality players.

Steve Giordano Imbroll

Full ten years of Software Development experience, seven years of Business Intelligence, Banking and Finances. High skilled product developer for, a.o., Sony, Uber & PKR Technologies. Professional juggler of multiple requests from various departments. Visioner on the intricacies of the company’s performance. Recently fascinated with Gaming and Securities.

Presale and ICO

Pre-Sale – 1st December 2017 14:00 UTC through 13th February 2018 14:00 UTC

Token sale – 27th February 2018 17:00 UTC through 29th March 2018 17:00 UTC

Supply – 700,000,000 JOY

Price 1 JOY = 0.20 USD

Maximum Goal

Hard cap: 46,340,000 USD

Soft cap: 1,000,000 USD

Accepted Currencies

ETH, BTC, and Wire Transfer

Token Distribution Date

29th March 2018

Emission Rate

No new tokens will be created

Reason for the Token – Enable Access to Joy Gaming Protocol, Purchase of Game Development API, Wagering in Regulated Countries


It’s the Casino Gaming Industry, there’s a lot of competition, but within each large sector there are niches, this company is seeking to provide a solution to creators and improve the online gaming experience of the players. They are seeking to streamline the process and facilitate the creation of quality games for gaming enthusiasts.

By | 2018-01-04T21:28:05+00:00 January 4th, 2018|Token Review|0 Comments

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